12/31/2023 0 Comments Houzz logo tiffDesigners use this as a guide to determine where to place important elements in their design. Using a grid of three rows and columns, focal points are indicated where the lines converge. The rule of thirds is a technique that designers use to determine focal point. It’s also what Midwesterners call their depressing, winter landscape. White space-sometimes called negative space-is the part of the design that is unmarked by imagery or text. A designer may use color, shape, texture, size or typeface to create contrast. (Repetition is also defined as the number of times your toddler asks for a cookie.) ContrastĬontrast is achieved by including elements within the design that look measurably different from one another. To maintain a unified look, designers repeat elements throughout a design. AlignmentĪlignment is the position of text or graphics, whether left, right, centered or full justified. Great design groups like elements together. The way in which design elements are grouped or spaced on a page is called proximity. In the example above, there is still balance, but there are graphics on one side and text on the other RadialĪ radial design is one in which elements radiate from a central point, creating balance. When graphics and text are not equal on both sides of a central line, a design is said to be asymmetrical. Symmetry is achieved when all design elements are equal on both sides of a central line Asymmetrical Radially symmetrical logo by stevanga Symmetrical There are three ways to achieve balance: symmetrically, asymmetrically and radially. In design, balance involves the placement of elements on the page so that the text and graphic elements are evenly distributed. This isn’t your ability to walk a straight line after three beers. Composition is made up of a number of different visual design elements, including balance, proximity, alignment, repetition, contrast and white space. In visual art, you might hear this referred to as “form.” In graphic design, it’s often called layout. A successful composition attracts the viewer and guides their eye across the design. Designed by robbyprada Composition and layoutĬomposition is the arrangement of design elements that form a whole image. Logo types: abstract mark, emblem, lettermark, pictorial mark, mascot, wordmark.File formats: AI, EPS, PDF, GIF, JPEG, PNG, PSD, TIFF.Website elements: header, navigation bar, breadcrumb trail, landing page, HTML, user interface, wireframe.Color:hue, tint, tone, shade, saturation, monochromatic, analogous, complementary, triadic, opacity, CMYK, RGB.Typography: serif, sans serif, script, ascender, baseline, descender, kerning, leading, tracking, weight.Photography & artwork: resolution, DPI, PPI, bleed, trim, pixels, crop, stock photo.Design: composition, balance, proximity, alignment, repetition, contrast, white space, hierarchy.Here are the most important descriptive design words you should know: Just bookmark this page and use it as your design word cheat sheet. (We promise it’s a whole lot easier than high school French.) If you’re getting design work done, knowing the right terminology will help you communicate with one another and get the results you envision. Designers have a vocabulary all their own.
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